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Surveyed facts & stats

4 sourced facts about surveys, censuses and public-opinion research, each with the context behind the number. 4 more are in today's round and appear here after it closes.

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The basics

The global market research industry has recently been growing at roughly what rate per year?

Answerabout 8.4%

Demand for consumer and survey data keeps expanding even as traditional response rates decline.

Source: Wikipedia (Market research) (2025) en.wikipedia.org

Going deeper

About how many housing-unit addresses does the U.S. Census Bureau's American Community Survey sample each year?

Answerabout 3.5 million

It's one of the largest ongoing household surveys in the world, replacing the old Census 'long form.'

Source: U.S. Census Bureau (via Wikipedia) (2024) en.wikipedia.org

By the main 2020 Census self-response deadline, what share of households had filled it out on their own?

Answerabout 62%

That was lower than 2010's 66.5% or 2000's 67.4%, partly due to pandemic disruptions.

Source: U.S. Census Bureau (via Wikipedia) (2020) en.wikipedia.org

Expert level

Counting everyone who eventually responds (including in-person follow-up), what share of selected households complete the American Community Survey?

Answerabout 95%

It's mandatory by federal law, which pushes its final participation rate far higher than most voluntary surveys.

Source: U.S. Census Bureau (via Wikipedia) (2024) en.wikipedia.org

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